Starting a new business can be difficult. Deciding exactly what you want your business to do, where you want it to be located, and how you want it to be organized all take a lot of planning. But even once you purchase or lease a location and open up your doors, the hard work is not done. You still need to figure out a way to get the word out about your new business, and convince potential customers that they should give your company a shot. While it used to be as easy as taking out an advertisement in the phone book, things have changed in the internet age.
It’s Time to Turn to the Internet
One way of getting the word out is social media. Whether your business is a food truck that posts its daily location on Twitter, or a retail establishment that offers special deals to your dedicated customers on Facebook, many small businesses are already pretty savvy when it comes to using free social media. But social media has another side to it that small businesses have to consider: the advertising side.